Create featured products

You can use Play Console to create featured products, which directly highlights specific in-app products on Google Play.

What are featured products?

Featured products are a powerful tool to highlight your in-app products (IAPs) directly on the Google Play Store, boosting their visibility and encouraging users to make purchases. Featured products can appear on your app's details page, in search results, and even on broader browsing areas like the App and Game tabs. By strategically featuring attractive IAPs, you can increase user engagement and drive additional revenue for your app.

Benefits of using featured products

• Enhanced visibility: Showcase your IAPs prominently across the Play Store, capturing user attention and driving discovery.
• Increased user engagement: Encourage users to interact with and purchase your in-app content directly from the store.
• Potential revenue uplift: Early data suggests that featured products can lead to a median increase in user spend.

Creating feature products

To create a featured product, take the following steps:

1. Go to the Featured products page (Grow users > Store presence > Promotional content > Events > Featured products).
2. Click Add featured product.
3. Select the product you want to feature from the In-app product dropdown.
4. Add a featured product name for internal reference.
5. Add targeting criteria for where and when you want your featured product to be shown to specific users.
6. (Optional) Click Run offer to add an offer. If you want to add an offer, consider the following:
   • Add an Offer ID for internal reference.
   • Apply a discount.
   • Optionally create a per user offer purchase limit.
   • Add targeting criteria for where and when you want your offer shown to users.
7. (Recommended) Attach promotional content assets:
   • Create a compelling promotional content submission to further amplify your featured product's reach.
   • Add a tagline, description, images, and (optionally) a video.
8. Review your submission and click Submit.

Best practices for effective featured products

Featured products can be a great way to increase sales of your IAP sales. By highlighting your IAPs on the Play Store, you can make them more visible to more users and encourage more purchases.

Here are some tips for creating effective featured products:

• Choose wisely: Select IAPs that are popular, relevant to your users, and likely to drive engagement. In-game currency packs and starter packs are often good choices.
• Compelling presentation:
  • Use clear and concise titles and descriptions that highlight the value proposition of your IAPs.
  • Localize your text for different markets.
  • Set competitive prices.
  • Consider offering discounts or limited-time offers to incentivize purchases.
• Testing: Test your featured products internally with license testers before launching them to the public.
• Promotional content: Create high-quality promotional content that adheres to Google Play's guidelines to maximize your reach and impact.
  • Featured products and promotional content events must be created together.
• Play Billing Library: Integrate a currently supported live version of the Play Billing Library (version 5 or 6 recommended).
  • (Recommended) Integrate the latest EAP version of Play Billing Library 6 to access additional features like discounting for your featured products.
• Fiat currency only: Currently, only fiat currency (for example, USD, EUR) is supported for featured product purchases. Ensure your IAPs are based on fiat currency.