Create featured products

Featured products are a way for developers to highlight their in-app products (IAPs) on the Google Play Store. Featured products can appear on the app details page, search results and on browse surfaces such as the App Hub and Game Hub.

To create a featured product, take the following steps:

1. Go to the Featured products page (Grow users > Store presence > Promotional content > Events > Featured products).
2. Click Add featured product.
3. Select your product from your IAP drop-down that you want to feature.
4. Add a featured product name for internal reference.
5. Add targeting criteria for where and when you want your featured product to be shown to users.
6. (Optional) Click Run offer to add an offer. If you want to add an offer, consider the following:
   • Add an offer ID for internal reference.
   • Apply a discount.
   • Create a per user purchase limit. Note that this is limited by any purchase limits set up for the IAP in managed products.
   • Add targeting criteria for where and when you want your offer shown to users.
7. (Optional) Extend your reach across Play with high-quality assets. For example, a tagline, description, primary image, square image and video.
   Note: The tagline and description must be provided for each language selected. If you don't provide localised images, we'll use the images provided for the default language.
8. Click Submit.

Featured products can be a great way to increase sales of your IAPs. By highlighting your IAPs on the Play Store, you can make them more visible to users and encourage users to purchase your IAPs.

Here are some tips for creating effective featured products:

• Choose IAPs that are popular in your app and that users are likely to care about.
• Give your featured products clear and concise localised titles and descriptions.
• Set a competitive price for your featured products.
• Consider incentivising purchases by providing offers (such as discounts) or creating time or quantity limited items (for example, starter pack).
• Promote featured products across Play by providing additional high-quality assets.
• Inform the users that they have received the item when they return to your app.