After you share your rates with Google through your Business Profile, free booking links will automatically start showing in your listings. You can also choose to participate in Hotel Ads, which is an option in Google Ads designed especially for the needs of hoteliers. Using Hotel Ads, you can advertise through paid links to expand your reach and drive even more traffic and direct bookings to your site.
You can choose how to advertise depending on your business size, budget and your market. In your hotel ads, travellers will find your hotel name, price and text callouts which highlight the unique benefits of booking through your site. Learn more about how travellers find hotel booking links
How to get started with Hotel Ads
You can get started with Hotel Ads depending on how your hotel's rates and availability are connected with Google.
- If your hotel rates are connected directly (for example, through an API connection), then you can set up your hotel campaigns and configure your audiences directly in Google Ads. Learn more about hotel campaigns in Google Ads
- If your hotel rates are connected through a connectivity provider (a central reservation system, Internet booking engine, channel manager or property management system), contact your connectivity partner directly to get started with Hotel Ads.