Agencies: Starter guide

A depiction of an advertising agency employee working with a hotel employee.

Note: This guide will help you to determine whether your client is connected to Google and eligible for hotel booking links. It's intended for agencies helping to manage a hotel's online presence with Google but who don't provide technical connectivity for rates and availability.

If your business doesn't fit this description, don't worry. There are alternative ways to get started on Google.

With free booking links and Hotel Ads, there are now more options to reach the millions of travellers searching for hotels on Google every day. Help your clients to achieve their business goals and provide them with measurable results to make insight-led decisions.

First, you'll need to ensure that the properties that you represent are providing their business information, rates and availability to Google.

There are currently two ways that your clients can connect their rates with Google:

Direct integration: Using the Google Connectivity API
Third-party integration: Using a third-party integration partner (fees for services may be charged)

Note: If you plan on providing the technical connection for prices and availability to Google on behalf of your client, review the connectivity partner guide.

Start here

Is the property already providing Google with rates and availability?

Yes

Great! You can start showing your client's rates on Google with the following products:

How to get started with free booking links: Work with your client's connectivity provider to display booking links on relevant Google searches at no cost.
How to get started with hotel campaigns: Drive more bookings through paid ads on targeted placements.
How to set up a Google My Business profile: Attract customers with a great Business Profile.

No

Your client will need to send their prices to Google before they can take advantage of booking links.

Choose the best integration guide for your client:

Hotel owner: Refer to this integration guide for hotel owners.
Holiday rental: Refer to this integration guide for holiday rentals.
Third-party integration: Refer to this integration guide for connectivity partners.

Not sure

Here's how to search for hotels on Google:

Try searching for the name of your property on Google Search.
Select a date range with available rooms in the booking module underneath the property name and description.
If you can view prices and booking links, then the property is providing their rates to Google either directly or through a third party.

If you'd like to learn more about opportunities for agencies in the future, fill in our interest form.

Hotel booking links interest form for agencies

Was this helpful?

How can we improve it?