Professional property management companies (property managers) are businesses contracted, authorized, or licensed by property owners to market, distribute, authorize, and manage bookings on their behalf. Property managers act as the merchant-of-record on booking transactions with guests and manage day-to-day operations, including front-end and back-end operations, on-site property operations, and pre-/post-stay guest support.
This article covers the benefits of becoming a vacation rentals on Google partner as a property manager, describes the different eligibility requirements, and directs you on how to get started.
Benefits of becoming a vacation rentals on Google partner
Hundreds of millions of travelers around the world search for vacation rentals and other lodging on Google every day. As a Google's vacation rentals partner, you’ll:
- Expand your reach: Easily engage with more customers.
- Widen distribution channels: Display your aggregated vacation rental listings on Google Search, Maps, Assistant, and other services on both desktop and mobile.
- Promote your listings at no cost: Becoming a Google's vacation rentals partner is free, with no advertising spend required.
- Gain performance insights: Learn more about listing performance and user interactions, and apply data insights to boost bookings.
- Broaden your audience: Share vacation rentals with Google to reach new travelers who are interested in lodging options beyond hotels.
- Own your customer relationships: Support your customers throughout the transaction, and maintain customer relationship touchpoints.
Property manager benefits
| Make your properties more noticeable to travelers | Increase the visibility of your brand | Capture free direct bookings |
| Reach millions of travelers who use Google to research travel, and find new travelers who may have been initially drawn to Hotels but are now open to alternative lodging. | Each listing you share with Google will be associated with your property management brand and its unique value and landing page. | Referrals are free. |
Learn more about why users book vacation rentals through Google
Connectivity path eligibility
Google recommends different paths for property management companies to each connect the inventory they manage to Google. To be considered for a direct feed integration, property management companies must meet certain minimum requirements.
Confirm your eligibility before proceeding with integration.
Currently ineligible
These listing categories aren’t currently eligible to be listed in Google’s vacation rentals search results:
- Individual homeowners
- Peer-to-peer rentals
- Individual rooms
- Partial homes
Individual homeowners aren’t currently eligible for a Google Business Profile for their physical home, and individual or subleased homes aren’t considered businesses for the purposes of Google’s vacation rentals search results.
Software connectivity partner
For professional property managers with fewer than 500 properties, we strongly recommend connecting your professionally managed inventory via an approved connectivity provider to have your properties shown on Google.
Google has partnered with a broad range of vacation rental distribution software and marketing providers to make it easier for property managers of any size to get listed on Google. Our network of approved connectivity providers helps companies get listed on Google in instances where Google isn’t able to support a direct feed connection to your company’s inventory.
We’re working hard to continually add more connectivity partners in all regions globally. If you currently work with a connectivity provider that isn’t yet a Google partner, please let us know about your currently unsupported vacation rental management software provider.
- Accurate, real-time price feed
- Quality landing page for direct bookings (including booking engine functionality)
Direct integration with Google
Professional property managers with at least 500 properties are eligible for direct integration, if they’re also able to assign a designated partner technical contact capable of providing price and availability feeds.
If you believe your property management company meets the requirements for direct integration, follow the steps below to get started. We look forward to partnering with you.
Getting started
The integration process typically takes between 8 and 12 weeks after we receive your property list, but some partners have taken as little as 4 weeks to complete their integration and go live on Google.
- Review the steps required to integrate vacation rentals inventory, rates, and availability with Google.
- Complete the vacation rentals interest form, and a vacation rentals specialist from Google will be in touch.