Why should I add rates and availability to Google Business Profile?

Google Business Profile provides a way for hoteliers to manage their rates and availability directly from Google search results.

Why include rates and availability?

Make it easy for travellers to book directly with you

Travellers who click on your hotel via free booking links will go to your website to book directly with you, not a third party.

Show your rates on Google Search, Google Maps and YouTube

When you add rates for your hotel, they'll appear in free booking links on Google Search and Google Maps. Your rates will be eligible to be shown to the millions of users that search for hotels on these platforms every day.

Take advantage of free booking links

With free booking links, you can connect with more travellers and drive direct bookings that save on commission costs.

What's offered now

  • A single room rate per night
  • A double occupancy rate
  • Minimum length of stay restriction
  • The ability to enter detailed taxes and fees that always apply to all rates. Learn more about our taxes and fees policy.
  • Discounts or promotions for multi-night stays
  • Direct travellers to your website for booking

What's not available

  • Multiple rates for different room types
  • Refundable rates

Find out if you are eligible to add rates and availability to Google Business Profile.

Learn more about how to add rates and availability to your Google Business Profile

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