At Google, we’re helping advertisers accelerate their business's recovery with training, tools and insights to help them adapt fast (blog, blog). As a part of this effort, Local Services Ads is helping local services providers efficiently connect with relevant consumers in need of their services.
To offer consumers the broadest, most diverse range of options and the best overall experience, we started the Local Services Ads Partner Program, which empowers services marketplaces to scalably generate leads for their professionals using Local Services Ads.
What does the Local Services Ads Partners Program do?
As consumers search now more than ever for the local services they need, partnering with the broader marketplace ecosystem allows Google to bring relevant providers onboard even faster to fulfill the needs of potential clients, while enabling our marketplace partners to generate and sell more consumer leads at scale. Marketplaces accomplish this by creating, managing, and augmenting their clients' Local Service Ads on Google.
Participating eligible partners can:
- Help their clients'/providers' LSA listings shine by augmenting these listing with their fully-attributed, original content (for example, reviews)
- Deliver their clients/providers more consumer leads
- Generate a new pay-per-lead revenue streams for their business
Key benefits of Local Services Ads Partners Program:
- 2024 Incentive Program: EMEA based aggregators may be eligible to receive monetary incentives based on spend from new service providers they onboard to Local Services Ads. This incentive scheme is available only for 2024. Please contact us if you want to check the eligibility criteria of this incentive scheme.
- The partner’s name will be visible on all the Local Services Ads units which can represent a way to drive brand awareness for partners
- Dedicated support from Google to help them optimize the Local Services Ads campaigns of their clients
- Local Services Ads Partners will be able to manage the verification process for their clients/providers on behalf of Google
If you are a local services marketplace, and are interested in learning more, please review our program's home page and contact us to discuss the eligibility requirements and more program details.
