Local Services Ads offers a programme that allows approved businesses, brands or enterprises to conduct their own screening and verification checks.
Your business, brand or enterprise may qualify for this programme if:
- You perform licence, background and insurance checks (if applicable) on your business or professionals in a way that meets Google’s standards.
- Certain eligibility criteria are met, including but not limited to:
- US businesses
- Minimum of 10 locations
- 250 or more employees or annual revenue exceeding $50M USD
- Businesses must conduct the following checks on professionals or fieldworkers performing local services jobs:
- Insurance checks
- Licence checks
- Background checks
- Franchises that administer or maintain direct control of verification of the professionals or fieldworkers are eligible.
Note: To enquire about the Local Services Ads Equivalency programme, reach out to your Local Services or Google Ads account manager.