Organization

An organization represents a company, and includes the Google Marketing Platform analytics product accounts for that company, the users of those products, and the product-usage data.

There are four types of organizations:

  • Direct client: Customers who purchase Google Marketing Platform analytics products directly from Google
  • Sales Partner: Businesses that sell Google Marketing Platform analytics products on behalf of Google, and who manage the business relationships with their clients
  • Sales Partner client: Customers who purchase Google Marketing Platform analytics products from Sales Partners
  • Standard: Businesses that use the standard (free) vs. 360 versions of the product accounts

While one organization may include many others, an individual organization can belong to only one other organization. For example, a client organization can belong to only one Sales Partner organization.

  • Use the Organizations tab in Administration to switch between organizations.
  • Use Organization settings to manage organizations.

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