The shipping rates in your Merchant Center shipping settings or product data are lower than the shipping rates shown on your website during checkout.
Shipping costs are a major decision factor for online customers. If you provide shipping costs in Merchant Center that are lower than the costs provided on your website, a person is more likely to abort the checkout process, resulting in low conversion rates.
You should have received an email asking you to update your Merchant Center shipping rates by a certain date so that these values are consistent with those on your website.
You can specify shipping costs at the account level or at the product level. We recommend starting with a shipping setup for the whole account and then using product-level overrides when necessary.
[shipping] attribute value will override the account-level shipping rate.There are many shipping options that you can use to configure your shipping information. If these don't support your current shipping settings, you can slightly overestimate your shipping costs in your Merchant Center product data.
Instructions
Step 1: Ensure that shipping rates in Merchant Center match those on your website
- Investigate your update process to see what could be causing the problem:
- Check the warning email for examples of products that are affected. Look for a common problem in your product data that could cause these shipping cost mismatches.
- Review the information you set up in the “Shipping services” tab on the “Shipping and returns” page, as well as the shipping
[shipping]attribute rates.
Note: If provided, the shipping [shipping] attribute value will override the account level shipping rate.
- Once you’ve addressed the problem, update the information in the “Shipping services” tab or the shipping
[shipping]attribute (if applicable) in your product data to match your website shipping costs. If you’re unable to provide exact shipping rates, you can slightly overestimate the costs provided in Merchant Center.
Step 2: Resubmit your product data
After you’ve fixed the issue and updated your product data, resubmit it using one of these methods:
Step 3: Request a review
If your account or product gets disapproved you can either fix the problem and request a review, or disagree with the issue and request a review. There may be additional steps you can take, such as verification options, depending on the issue.
If the review is successful, your issue will disappear. In some cases, there's a limit on how many reviews you can request. This limit will be specified.
If the disapproval remains and you’re uncertain with how to proceed, contact us for support.
Need More Help?
Check out this guided help article: I need help fixing my shipping information in Merchant Center.