February 2021
Shipping is a key decision point for customers buying online. If you offer free and fast shipping on your products, Merchant Center lets you show that through an annotation that appears in your eligible ads and listings.
Starting now, we’re expanding the range of listing types that can include this free and fast annotation.
Note: Free and fast annotation is only available in the US.
What’s changing
While the free and fast annotation could previously only be included in Shopping ads, it can now be added to:
- Buy on Google listings
- Free product listings
To get started, review the checkout and landing page requirements for the free and fast annotation. When you’re ready, learn how to show users that you offer free and fast shipping.