The most comprehensive means of providing your dealer locations is through linking your Google Business Profile account. Doing so will authoritatively associate your vehicle inventory with the correct location.
If you don’t have access to the Google Business Profile account which contains your store listings, you may use a “Store data source” to provide locations. To ensure a valid match between your store data source and your vehicle inventory, we strongly recommend submitting all specified attributes. Reach out to your Google representative to request access to the store data source.
Important notes:
- Attribute headers: You must use the exact attribute headers listed below for your data source to be processed correctly.
- Recommended fields: It's recommended to provide the optional fields to match the data provided with locations on Google Maps and validate the locations. The address and other attributes provided (for example, phone number) should match the address of the dealer or location used in Google Business Profile (and visible in Google Maps).
- Note that the original dealership location must be claimed by the original dealership business in their Google Business Profile in order to successfully match with the store data source.
- Data freshness: Information from the store data source will expire after 90 days. If the data from this data source expires, you'll receive a "Missing valid store code" disapproval for your vehicles. Ensure that you re-upload your store data source at least once every 30 days.
- File size limit: Your store data source file can’t exceed 10,000 rows.
| Attribute | Description | Content |
store_code |
Required A short identifier to identify a dealership. No need to be the same as the store code in your Business Profile. Should match with the store code in the primary product data source. |
String |
store_address |
Required Postal address of the dealership. Note: Submit the full street address, including the country. |
String |
store_name |
Recommended Business or dealership name as listed in Google Business Profile (and visible in Google Maps) |
String |
phone_number |
Recommended Dealership phone number in international format as listed in Google Business Profile (and visible in Google Maps) Acceptable international formats for phone numbers are E.164, E.123, and RFC-3966. Example:
|
String |
website_url |
Recommended Business or dealership website URL as listed in Google Business Profile (and visible in Google Maps) |
String |
Similar to your primary data source, register and submit your store data source by navigating to the “Point of sale sources” tab in the “Data sources” page and selecting “Add store data”.
Once the store data source is submitted, it goes through a set of manual and AI-powered checks to ensure that the store codes match the store codes submitted in your vehicle data source and the dealership addresses and other details match with locations on Google Maps to ensure that the locations are validated.