In numerous studies, shoppers consistently rank delivery as one of the top considerations when making online purchase decisions. It's important to provide quality delivery information to customers to help them make informed shopping choices.
The delivery overview page helps you be more successful by alerting you to and helping you resolve delivery-related issues. The page is customised for you, providing critical guidance, delivery-related KPIs and recommendations.
How it works
To get to the delivery overview page, sign in to your Merchant Center account, then select 'Delivery and returns' from the tools and settings menu .
Your setup
From here, you'll be able to see several different dimensions of the delivery information that you have provided Google to share with shoppers.
Overview of your delivery services, with the option to add more or edit existing ones.
See your delivery locations, linked partners and data verification at a glance.
Toggle on automatic delivery improvements (currently only for deliveries made within the US).
Your metrics
In the cards below, you'll be able to see the following metrics for the country selected in the dropdown filter menu on the right.
- Your delivery at a glance: Your average delivery cost and average delivery time over the last 30 days, including change over the previous 30 days.
- Your delivery times: Your fastest and slowest delivery times, including change over the previous month.
- Products with and without delivery cost: The number of products in your account with and without delivery costs.
- We encourage you to add delivery costs for products that currently are missing this information. In some countries, delivery cost is required for an offer to be valid. Keep in mind it may take a few days before new offers contribute to this metric.
- Products with delivery times: Number of products in your account with and without delivery times.
- We encourage you to add delivery speeds for products that are currently missing this information.
Recommendations
At the bottom of the page, you'll see recommendations based on your country filter selection (currently US only, but soon to include other countries). These may include optimisations for your account, seasonal suggestions or ways to correct errors.