The automated discounts feature allows you to discount your product prices effectively based on the multiple real-time signals and show a discounted price on Shopping ads and on your website.
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Benefits
Automated discounts allow you to effectively price products in Shopping ads on Google. Our goal is to help you drive more conversions and profit.
- Customize pricing: Find the optimum product discount across Shopping ads and your site’s product landing pages with the help of Google’s high-scale models.
- Save time: Automated, real-time price optimization saves time, effort, and cost.
Eligibility and requirements
Before you can participate, make sure you meet these requirements: Aggregated minimum of 1,000 product clicks per week at merchant-level. Your account can have multiple participating Merchant Center IDs, but each must separately fulfill this requirement.
- Conversion tracking and feed configuration set up.
- Merchant systems must be able to accept and honor Google-provided product prices from the URL.
- Commitment to allow Google to show opted-in products with a ramp up volume of 1%, 5%, 20%, 50%, and >50%. Learn more about launch and ramp-up.
Instructions for merchants
When you sign up for automated discounts, you can choose a channel partner that can help you with setup. Here are the channel partners that you can choose from:
- For Shopify merchants: Simprosys
- For WooCommerce merchants: SweetCode
- For Magento 2 merchants: Amasty, WeltPixel
Step 1 of 6: Select program and your preferred currency
Step 2 of 6: Set up conversion reporting with cart data
Step 3 of 6: Opt in products using feeds
Opt-in products
To complete this step, provide the minimum price [auto_pricing_min_price] and product-level cost of goods (cogs) [cost_of_goods_sold] attribute in your feed for the products that you want to include. Remember that the maximum price must be the regular price attribute already provided in your product feeds. Google won’t go higher than this price.
To opt-in products, add these 2 additional attributes to the feed:
| Required attributes | Value type | Description |
|---|---|---|
| minimum price [auto_pricing_min_price] | String |
This is the minimum price. Indicate the minimum below which you don’t want the discount to be applied. Follow the same formatting rules as for the price Note: This can generally equal the cost of goods (cogs) |
cost of goods (cogs) [cost_of_goods_sold] |
String | This is the cost of goods (cogs). If accurate information isn’t available, provide the best estimation. |
Opt-out products (optional)
If you want to opt out individual products from automated discounts, remove the minimum price [auto_pricing_min_price] attribute for each product.
[cost_of_goods_sold] attribute for opted-out products. It’s still used to compute the total profit from reported baskets.We recommend opting in at least 50% of offers in order to reach the highest gains.
Step 4 of 6: URL integration
This step requires you to accept and apply the Google-recommended price for opted-in products as a new sale price on your website. Your channel partner will guide you through this process.
Step 5 of 6: Google review
After the implementation steps have been completed, request Google to conduct a full review by clicking the button “Request verification”. The review will go through end-to-end testing that covers multiple scenarios. It’ll be completed within the Google Network to ensure the integration is functioning correctly. Google will let you know if it finds any issues and shows on the last setup page.
If there are issues found, resolve the issue and submit a follow-up review request by clicking the button again or contacting [email protected]. You’ll have to resubmit review requests until all issues have been resolved.
Step 6 of 6: Kickoff
Launch schedule
Ramp-up
Automated discounts runs an A/B experiment which shows the discount prices to only a fraction of users. After your review is complete, we’ll start the ramp-up process according to the schedule below. The time between each ramp-up stage will generally be less than 7 days.
Ramp-up schedule
- First stage: Discounts shown to 1% of customers
- Second stage: Discounts shown to 5% of customers
- Third stage: Discounts shown to 20% of customers
- Fourth stage: Discounts shown to 50% of customers
- Final stages: Discounts shown to more than 50% of customers
Google will let you know when each new stage begins. You can check your ramp-up percentage in Merchant Center at any time by going to the “Marketing” tab and clicking “Automated discounts”.
Ramp-down
Google regularly runs quality checks to ensure that the integration continues to work properly. If we detect substantial issues with your integration at any point after launch (for example, if price passing isn’t being followed through to the landing page), we will:
- Ramp down the % of customers exposed to the discounts until it’s at 0%
- Communicate with you immediately
- Provide specific suggestions on how to fix the issue
In order to ramp back up to the previous launch stage, contact [email protected] for a review. After the review is complete and no issues are found, automated discounts will be reactivated.
Reporting
You can check your performance at any time by navigating to the “Marketing” tab and clicking "Automated discounts" tab. Your performance metrics, including incremental impressions, conversions, and other metrics, will appear on your scorecards. These are updated daily.
Need help?
If you have a question that this page can’t answer, email [email protected].