If you have an online shop on platforms like Shopify, you may be able to link it to Google. All your product details (such as images, prices and descriptions) will be automatically linked from your e-commerce platform. This eliminates the need to maintain a separate set of product data for use on Google.
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Quick answers
How long does it take to add all products from my e-commerce platform to Merchant Center?
It may take up to three days for all products to show up in Merchant Center. You can check the status from the 'Products' page in Merchant Center. However, it's recommended that you manage your product data using the e-commerce platform.
Do I need to use Merchant Center to manage my products, or can I continue to manage my products from my e-commerce platform?
It's recommended that you continue to manage your products directly from your e-commerce platform. Any changes that you make to your products in your e-commerce platform will automatically sync with Merchant Center.
What happens if there's a problem adding my product to Merchant Center?
We'll show you in Merchant Center if there's a problem when adding your product. Follow the instructions in your account to fill in missing info about the product or other important details.
Get started
In your Merchant Center account, go to Products
.
Under 'All products' click Add products (if there is a drop-down list of options select 'Add another product source').
Select the option to connect your Merchant Center to your chosen ecommerce platform, click Continue.
Review the information on the page, then select the option to continue. This opens a new window to your chosen e-commerce platform. Follow the instructions to connect your Merchant Center account.
Next steps
- We review your products for completeness and compliance with our policies, and inform you of any issues with products that sync to your account.
- If you want to update or fix issues with your products, make the changes in your e-commerce platform. Any changes that you make will automatically sync with Merchant Center.