Merchant Center gives you the ability to monitor the performance of your shop's Business Profile on Google Search and Maps, by tracking various metrics over a given time period. Learn how to connect your Google Business Profile to Merchant Center.
On this page
- How to see your shop's Business Profile performance metrics in Merchant Center?
- Which Business Profile metrics are available?
- How to understand your Business Profile performance metrics?
How to see your shop's Business Profile performance metrics in Merchant Center?
- Sign in to Merchant Center and select Performance > Shop(s)
- Select a time period and the desired metrics
You don't have a physical shop or you're looking to track the performance of your online shop products? Discover how to Track your product performance in Merchant Center.
Which Business Profile metrics are available?
Below is a complete list of the Business Profile interaction metrics that you can track. Interaction metrics are reported with daily granularity, but it can take three or four days for results to appear. Any dated events are reported according to the time zone of your Business Profile.
All interactions
How many times people call, message, ask for directions or click on your website from your shop's Business Profile on Google Search and Maps.
Website clicks
How many times people click on your website from your shop's Business Profile on Google Search and Maps.
Calls
How many times people call from your shop's Business Profile on Google Search and Maps.
Messages
How many times people message from your shop's Business Profile on Google Search and Maps.
Directions
How many times people ask for directions from your shop's Business Profile on Google Search and Maps.
How to understand your Business Profile performance metrics?
Performance graph
This allows you to view the evolution of your performance metrics over time.
- Use the date selector to view the data for longer or shorter time periods.
- A shorter time period can be used to focus on performance at a specific time, for example, during the festive season.
- A longer time frame can give you indication of cyclical trends among your potential customers.
- By turning on the 'Compare' toggle from the date picker, comparisons are shown for the time series graph as well. By default, the metric in the scorecard shows a comparison with the previous period selected, even if you don't turn on the comparison toggle.
- If multiple shops are added and some are unverified, an alert banner is shown and redirects to the Shops page to verify the shop.
- If only one shop is linked and it's not verified, the tab will direct you to verify the shop.