Add a checkout link for your products on the Google & YouTube app on Shopify

Using the checkout feature, you can make the shopping experience quick and easy for your customers by redirecting them to the checkout page on your Shopify website directly from your listings. You’re automatically opted into this feature but you can opt-out if you would like.

View details below on how to opt-out via the Google & YouTube app on Shopify or the Google Merchant Center to make changes to specific destinations, ads and or free listings.

On this page

• Benefits
• How it works
• Minimum requirements
• Instructions
• URL validation

Benefits

Typically, all traffic from your product listings go to a merchant’s product details page. From there, some shoppers make a purchase. The checkout feature is an additional capability on free and or ad listings where shoppers that are ready to buy can go directly to a merchant's checkout page. This allows merchants to retain traffic to their product details page while also making it easy for users who want to buy now.

• Better results: Drive more GMV and see higher conversion rates.
• Ease of shopping: Help ready-to-buy shoppers complete their purchase with less friction

How it works

Your product listings will display a checkout capability which redirects ready-to-buy customers directly to your checkout page. Google uses the product information and the URL associated with your Shopify account to create a checkout URL specific to each product.

The default link to your products detail page will remain for all listings, and direct users who want to learn more about the product to visit the existing product details page.

Additionally, a redirect to your checkout or cart page will display that makes it easier for shoppers who are ready to buy to complete the purchase with less friction.

Minimum requirements

Instructions

After you onboard into the Google & Youtube app, you’ll be automatically opted into this checkout feature for ads or free listings destinations, depending on which destinations your listings are applicable. You can change the settings of the checkout feature in your Shopify account by following the steps below:

1. In the Google & YouTube app, click Settings.
2. In the “Product feed settings” section, click the Manage button beside "Checkout link settings".
3. To opt-out, select “Don’t include a link to checkout”.
4. Click Save.

Note: Make sure your storefront is public and doesn't require a password.

To make changes to the specific destinations where to display the checkout feature, you will need to log into the Google Merchant Center and follow the below steps:

1. In your Merchant Center, navigate to the left menu and click Business info.
2. On the “Checkout” card, click Edit checkout settings.
3. On the “Checkout” page that opens, review and you can select each destination where you want your products to display.
   • Show in ads
   • Show in free listings
4. Click Save.

URL validation

To provide a smoother purchase experience for customers, we validate the checkout URLs and see if the URL works and lands the customer on a valid, working checkout page. This is a recurring process that can take up to 24 hours to complete each time. To check if the URL works as expected and to ensure quality, Google regularly examines the checkout pages.

Landing page recommendations

If your checkout experience has the right information to build customer confidence, it'll help them complete their purchase more efficiently. It’s important that your customers can verify who they’re purchasing from, what they’re purchasing and how much they’ll pay for it. We recommend clearly communicating your brand and order details by making sure the following details are visible on your checkout landing page:

• Your brand: This helps your customers verify that they’re in the right place.
• Product information: Include all relevant details such as image, quantity, price, and product variants like color and size.
• Price: Cost breakdowns give users confidence that they’re paying the right price.
• Product disclosures: We recommend that you clearly provide product warnings and other required disclosures about each product on your checkout page besides the product details pages.