Products eligible for promotion [product_applicability]

This attribute specifies if a promotion applies to all products or only to specific products.

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On this page

• When to use
• Format
• Minimum requirements
• Examples

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When to use

Required for all promotions.

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Format

Follow these formatting guidelines to make sure that Google understands the data that you submit.

Supported values	all_products specific_products
Repeated field	No

 

File format	Example value
Text feeds	all_products
XML feeds	<g:product_applicability>all_products</g:product_applicability>

To format your data for Content API, see the Content API for Shopping resource.

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Minimum requirements

These are the requirements that you must meet to show your product in Merchant Center. If you don't follow these requirements, your product is disapproved and you receive a notification in your Merchant Center account.

• If the value is specific_products, you must use product filter attributes or map a promotion ID [promotion_id] to applicable products in your products feed. These specific products are tested continuously for the duration of the promotion.
• If the value is all_products, you do not need to use product filter attributes or a promotion ID [promotion_id] in the products feed. The promotion validity is tested against all of the items in your products feed.

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Examples

A promotion that offers 10% off on everything for Black Friday