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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

Eligible channel for promotion [redemption_channel]

The eligible channel for promotion [redemption_channel] attribute indicates whether the offer is valid online or in-store.

When to use

Required Required for all promotions.

These are the supported values for this attribute:

  • Online [online]: Allow your promotion to apply to products online.
  • In store [in_store]: Allow your promotion to apply to products in-store.
  • Online and in store [online_and_in_store]: Allows your promotion to apply to products in both online or in-store.

Important: If this value is left empty, your promotion will default to online.

Format

Supported values

online, in_store, online_and_in_store

Repeated field No
File format Example entry
Text data source online
XML data source <g:redemption_channel>online</g:redemption_channel>

Minimum requirements

This is the requirement you'll need to meet to show your promotion. If you don't follow this requirement, we'll disapprove your product and let you know in your Merchant Center account.

  • If this value is left empty, your promotion will default to online.” Online promotions will not be restricted to the region store radius, and will appear on your online Shopping ads.

Best practices

These best practices can help you go beyond the basic requirements to optimize your promotion data for performance.

  • If you have an omnichannel promotion (one that is available both in-store and online), submit the value as “online_and_in_store”.
  • In store value is only applicable for those participating in the local promotions open beta.

Examples

Promotion data for an online-only sale that grants 10% off all items
Attribute Value
ID [id] 10_percent_off_online_sale
Title [title] 10% Off Online Sale

Eligible channel for promotion [redemption_channel]

Online

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