Notification

This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

Coupon value type [coupon_value_type]

Use the coupon value type [coupon_value_type] attribute to signal the type of promotion that you are running. This allows Google to perform a more automated review process, which can expedite the approval of your promotion.

When to use

Optional Optional for all promotions.

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting.

Type

Unicode characters (recommended: ASCII only)

Repeated field

No

File format

Example entry

Text feeds

Supported values:

  • no_structured_data
  • money_off
  • percent_off
  • buy_m_get_n_money_off
  • buy_m_get_percent_off
  • buy_m_get_money_off
  • free_gift
  • free_gift_with_value
  • free_gift_with_item_id
  • free_delivery_standard
  • free_delivery_overnight
  • free_delivery_two_day
  • free_delivery_with_delivery_config

XML feeds

<g:coupon_value_type>no_structured_data</g:coupon_value_type>

When you use the coupon value type [coupon_value_type] attribute, you may also need to add additional attributes depending on the value you submit. For example, if you submit the value 'money_off', you must also use the monetary discount amount of a promotion [money_off_amount] attribute.

The following list of supported values shows the required and optional attributes for each:

No structured data [no_structured_data]

  • Required attributes: None
  • Optional attributes: Minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity], maximum purchase quantity for promotion [limit_quantity], maximum product price for promotion [limit_value], price for promotion [promotion_price], monetary discount amount of a promotion [money_off_amount], percentage discount amount [percent_off], quantity eligible for promotion [get_this_quantity_discounted], free gift monetary value [free_gift_value], free gift item ID [free_gift_item_id], free gift description [free_gift_description]

Money off [money_off]

  • Required attributes: Monetary discount amount of a promotion [money_off_amount]
  • Optional attributes: Minimum purchase amount [minimum_purchase_amount]

Percentage discount amount [percent_off]

  • Required attributes: Percentage discount amount [percent_off]
  • Optional attributes: Minimum purchase amount [minimum_purchase_amount]

Buy M get N money off [buy_m_get_n_money off]

  • Required attributes: Monetary discount amount of a promotion [money_off_amount], minimum purchase quantity for promotion [buy_this_quantity], quantity eligible for promotion [get_this_quantity_discounted]
  • Optional attributes: None

Buy M get N percent off [buy_m_get_n_percent_off]

  • Required attributes: Percentage discount amount [percent_off], minimum purchase quantity for promotion [buy_this_quantity], quantity eligible for promotion [get_this_quantity_discounted]
  • Optional attributes: None

Buy M get money off [buy_m_get_money_off]

  • Required attributes: Monetary discount amount of a promotion [money_off_amount], minimum purchase quantity for promotion [buy_this_quantity]
  • Optional attributes: None

Buy M get percent off [buy_m_get_percent_off]

  • Required attributes: Percentage discount amount [percent_off], minimum purchase quantity for promotion [buy_this_quantity]
  • Optional attributes: None

Free gift [free_gift]

  • Required attributes: Free gift description [free_gift_description]
  • Optional attributes: Minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free gift monetary value [free_gift_with_value]

  • Required attributes: Free gift monetary value [free_gift_value]
  • Optional attributes: Minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free gift item ID [free_gift_with_item_id]

  • Required attributes: Free gift item ID [free_gift_item_id]
  • Optional attributes: Minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free delivery standard [free_shipping_standard]

  • Required attributes: None
  • Optional attributes: Free delivery type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free delivery overnight [free_shipping_overnight]

  • Required attributes: None
  • Optional attributes: Free delivery type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free delivery two-day [free_shipping_two_day]

  • Required attributes: None
  • Optional attributes: Free delivery type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free delivery with delivery config [free_shipping_with_shipping_config]

  • Required attributes: None
  • Optional attributes: None

To format your data for Content API, see the Content API for Shopping resource.

Examples

A promotion that takes £5 off of your orders  

Attribute

Value

Promotion ID [promotion_id]

five_dollar_off_friday

Promotion title [long_title]

£5 off Friday

Coupon value type [coupon_value_type]

money_off

Monetary discount amount of a promotion [money_off_amount]

5.00 GBP

Was this helpful?

How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
15329135637877318652
true
Search Help Centre
true
true
true
true
true
71525
false
false