This article explains how to set up your return policy in your Shopify admin and in Merchant Center. Adding your return policy in both locations helps ensure that Google accurately represents your policies in search results and Shopping ads.
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Benefits
- Customer confidence: Return policies are a key deciding factor for shoppers. Shoppers are more likely to make purchases when they know they can return items if they are not satisfied. Providing offers like free returns, 30 day returns, 90 day returns, or lifetime guarantee can help foster customer loyalty, generate positive reviews, and improve brand reputation.
- Stand apart from your competition: Displaying your return policies on your ads and products listings using annotations may help attract more customers. Plus, having a clear return policy increases the likelihood of obtaining a “Top Quality Store” badge. Learn more About Top Quality Stores.
How to set up a return policy
Step 1 of 2: Add a return policy in Shopify
Set up return rules in your Shopify admin page and create a written return and refund policy. Learn how to set up your return rules and return policy in Shopify.
Step 2 of 2: Add a return policy in Merchant Center
Follow the steps below to set up return rules in your Merchant Center account. Return policies can be associated with all products, with specific groups of products, or even a single product.
In your Merchant Center, select Shipping and returns from the left navigation menu.
Click the Return policies tab.
Click the + Add return policy button.
Complete the information in the "Add a return policy" flow, then click Save.
- You can offer free returns by selecting No cost for the "Restocking fee" section.
Learn more about setting up your return policies for Shopping ads and free listings.
Add an exception policy for specific products or dates
After you create a return policy in Merchant Center, you can create seasonal exceptions for it. For example, you can offer an extended return window during a specific date range or mark certain items as final sale during the holiday shopping season.
Follow the steps below to set an exception:
In your Merchant Center, select Shipping and returns from the left navigation menu.
Click the Return policies tab.
Select the return policy that you'd like to set an exception for, then click the plus icon
under "Actions".
Complete the information in the "Add an exception" flow, then click Save.
Learn more about adding an exception policy.