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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

About conversion window

The conversion window determines how far back in time an event is eligible for attribution credit. For example, if you have a conversion window of 30 days, after a customer clicks on your organic products, any transaction that happens on your website by that customer in the next 30 days will count as a conversion in your Merchant Center reporting. Changes to the conversion window only affect how conversions are counted from that point on.

To update the conversion window:

  1. In your Merchant Center account, click the Settings & tools icon Tools and setting menu icon [Gear].
  2. Click Conversion settings.
  3. For website conversions,
    • Click on the name of the conversion you would like to change.
    • Select a conversion window of 7, 30, 40 days. 40 days is the recommended conversion window.
  4. For Google analytics conversions, update the conversion window in Google Analytics.
  5. Click Save.

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