About product pages with in-store availability

Product pages with in-store availability allow you to send your customers to your product landing pages where a customer can browse the availability and price of products in different stores.

On this page

• Landing page requirements
• Primary data source requirements
• Opt into product page with in-store availability

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Landing page requirements

The landing page for your product pages with in-store availability must meet the following requirements on both desktop and mobile devices, including tablets. Your landing page is required to:

• Show the omnichannel price on your product landing page. The price on your landing page must match the price value submitted in your primary data source.
• Display your in-store availability.
  • In-store availability can be displayed after clicking on a link (for example, “check in-store availability” or by entering a postcode or address). The in-store availability displayed after interaction with the store selector must match the availability submitted in your local products inventory data for the selected store.
  • After clicking or inputting required information you must display an item’s availability and the location of the store, without further customer interaction.
  • For a product to be considered in store, a customer must be able to get the item today or tomorrow at the store.
• Be crawlable by the Google Storebot user-agent. This allows Google to ensure your product landing page is meeting the requirements.

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Primary data source requirements

To implement the product page with in-store availability feature, you'll need to add the following attributes to your primary data source in addition to the local product data attributes.

Data source	Attribute	Submission requirements
Primary data source	price [price]	Required for all products. Submit the price of the item as it appears on your omnichannel landing pages.
Primary data source	link [link]	Required for all products. Submit the link to your omnichannel landing pages.

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Automatically detected landing page experience

If we’re able to detect that your product landing page meets the requirements for product pages with in-store availability, we’ll automatically approve your account to serve this feature. You can opt out of product pages with in-store availability at any time by contacting our support team.

Opt into product page with in-store availability

If you've already onboarded into local inventory ads, follow the steps below to enable the product pages with in-store availability:

In your Merchant Center account, click the Settings & tools icon , then select Add-ons.

Select "Your add-ons".

In the “Local inventory ads” card, click Go to Local inventory ads.

Click Show me next to the country you want to set it up.

Select “Your product page experience”.

Select “Product pages with in-store availability”.

Add an example product URL that shows product pages with in-store information.

If you haven’t started onboarding yet, follow the implementation guide.