The Google Customer Reviews website badge is an image incorporated on your store’s pages that will indicate your participation. Use the badge to display your store rating and link to your store ratings landing page. The badge also lets shoppers know what other customers have said about their experiences with your site.
This article explains what the badge looks like, how to customize it, and where you can place it.
On this page
How it works
After you accept the Google Customer Reviews agreement, you can integrate the badge on your site. The badge may be placed anywhere on the page and may appear on any number of pages. Your badge will contain the Google Customer Reviews brand and your store rating which includes the numerical value and star rating. Learn how to integrate the badge code.
Note: There’s no minimum store rating. If you don’t have a store rating, your Google Customer Reviews badge will state “Rating not available”.
What it looks like
You need enough reviews from a country during the past year for your store rating to appear on your Google Customer Reviews badge for users in that country. In most cases, merchants are able to obtain a rating after collecting 100 or more eligible reviews.
When customers click on your badge, they arrive on your site’s store ratings landing page for that country. Learn more about store ratings, including how to determine whether or not you have a store rating.
When it might be removed
If you violate the Google Customer Reviews agreement, privacy policies, or in any other way manipulate the product offering, your account may be suspended. If your account is suspended, you can no longer display the badge and it will disappear from your site. If your account is reinstated, the badge will reappear.