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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

Prepare your team for technical integration

This page provides a brief overview of the technical integration steps for Google Customer Reviews to help you prepare your team. The step-by-step integration details can be found in the integration guide.


Integrate the order confirmation module

To begin collecting reviews, add the survey opt-in module to your website. The survey opt-in module lets us send customers an invitation to rate their purchasing experience once they’ve received their product. Google Customer Reviews requires the survey opt-in be displayed to all your customers.


Optional: Integrate the badge code

The website badge is a customizable image used to alert customers to your participation in Google Customer Reviews and star rating (if your store rating is available).

Optional: Modify the survey opt-in to gather product reviews

You may collect product reviews and participate in Product Ratings via Google Customer Reviews.

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