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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

About merchant category in the YouTube Shopping affiliate program

Merchant categories will be visible to creators on different discovery surfaces as the creators browse merchants in the YouTube Shopping affiliate program. Adding a merchant category can help improve the chances of finding the right creator partners for your products.

Note: This article provides guidance on how to set a merchant category for the YouTube Shopping affiliate program. For guidance on other program settings, review:

How it works

You can select the categories that best describe your business. A pop-up window allows you to select (multiple) merchant categories.

Categories include, but are not limited to:

  • Apparel & Accessories
  • Beauty & Personal Care
  • Electronics
  • Home & Garden

We recommend selecting only the categories that represent your core affiliate marketing focus areas.

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