Use this guide to format your local inventory information for Merchant Center. Google uses this data to know which stores have each of your products. Sharing your local inventory data in the correct format is important for creating successful ads and free listings for your products.
In this article
Product data attributes:
Note: Not providing a required attribute may prevent that particular product from showing up in results.
It can take up to 24 hours to sync your business locations into your Merchant Center account, so we recommend that you upload your inventory feed 24 hours after linking accounts, or after a store code is changed or updated in your Business Profiles.
Formatting your product data
Use English when submitting the names of attributes and the values for attributes that use supported values. For example, the availability [availability]
attribute uses the supported values In stock
, Limited availability
, On Display to Order
, and Out of stock
, which must be submitted in English in order for the system to read them.
Definitions
Required: Submit this attribute. If you don't, your in-store product won't be able to serve in local inventory ads and free local listings.
It depends: You may or may not need to submit this attribute depending on the product or the countries in which your products show.
Basic inventory data
Attribute and format |
Minimum requirements at a glance |
Your product’s unique identifier Required Example Syntax Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central) |
|
Your stores unique identifier Required Example Syntax Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central) |
|
Your product's availability in-store Required Example Supported values
Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central) |
|
Your products price in that store Optional Example Syntax
Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central) |
|
Your product's sale price Optional Example Syntax
Schema.org property: No |
|
Sale price effective date The date range during which the sale price applies Optional Example Syntax
Schema.org property: No |
|
Quantity The number of items in stock for the store Optional Example Syntax
Schema.org property: No |
|
Store pickup data
Add these attributes to your local product inventory feed for store-specific pickup information. Must be provided when using pickup today or pickup later with in-store inventory data.
Attribute and format |
Minimum requirements at a glance |
Pickup method Specify the pickup option for this item Optional store-specific pickup information Important: From September 1, 2024 Pickup method
[pickup_method] is optional to enable store pickup for your offers.Example Supported values
Schema.org property: No |
|
Specify the expected date that an order will be ready for pickup, relative to when the order is placed. Required store-specific pickup information Example Supported values
Schema.org property: No |
|
Local delivery
Attribute and format |
Minimum requirements at a glance |
Local shipping label Optional Label that you assign to a product to help assign correct shipping costs in Merchant Center account settings Example Syntax Max 100 characters Schema.org property: No |
|