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Manage your business as a super admin

This article is for people using Business Manager.

As a super admin, you can add or remove:

  • Another super admin
  • Admins and other people with access to apps
  • Google apps and services
  • Store's Business Profiles

On this page


Understand super admin access

When a person gets super admin access, they are automatically added to apps & services connected to Business Manager as:

  • Admin to Google Merchant Center.
  • Admin to Google Ads.
  • Owner of the store's Google Business Profile.

Users with access to apps & services connected to the Business Manager can still go to Business Manager and view apps and stores linked to Business Manager and also check who the super admins are. With Business Manager, a super admin can share access across multiple apps at once.

In Apps, super admins can view apps & services connected to the business and add and delete connections. The "connection status" shows whether the connection is established successfully.

Tip: Super admins hold the highest level of access to connected apps. They can manage apps, people, and their access to apps for your business.


Manage people's access on Business Manager

Important: Admins and owners of apps connected to Business Manager can still manage people's access in the app.

Business Manager allows a super admin to add, edit, and remove people's access across different apps. Super admins can only manage applications if they’re also admins on those applications.

To add a super admin:

Step 1 In Business Manager, click People and access and then Add person.

Step 2 Select Super admin access.

Step 3 Enter the person’s email address.

Step 4 Click Send invitation.

To remove a super admin’s access:

Step 1 In Business Manager, click People and access.

Step 2 Next to the person you want to remove, click Manage.

Step 3 Remove the person’s access by clicking the remove icon .

Step 4 Click Remove.

To add individual app access:

Step 1In Business Manager, click People and access and then Add person.

Step 2Select Individual app access and then Next.

Step 3Find the app you want to add the person to.

Step 4Under the “Action” column, click Manage.

Step 5On each app, follow instructions to select the person’s access type.

Tip: To give a person access to multiple apps, you must repeat these steps for each app.

To edit or remove individual app access:

Step 1In Business Manager, click People and access.

Step 2Next to the person you want to edit, click Manage.

Step 3Find the app you want to adjust the person’s access to.

Step 4Under the “Action” column, click Manage.

Step 5Edit or remove the person’s access type.

Step 5Click Done.

Tip:

  • You can remove or edit permissions for some apps, but keep a person's access to others.
  • To edit or remove access for multiple apps, you must repeat the steps for each app.

To remove a person from Business Manager:

Step 1In Business Manager, click People and access.

Step 2Next to the person you want to remove, click Manage.

Step 3At the top right, click the Remove icon    and select Remove.


Delete your Business Manager profile

Requirements

In order to delete a Business Manager profile, the following requirements must be met:

  • The user must be a super admin
  • The Business Manager profile isn’t linked to any Google account or Google Merchant Center account.

Delete your profile

If you no longer require your Business Manager profile, you can delete it. Before doing so, you'll need to unlink any Google apps connected to the profile. When those apps are disconnected, follow these steps to permanently delete your profile:

Step 1In Business Manager, click the 3 dots in the upper right hand corner.

Step 2Click Delete profile.

Step 3If a red error appears on the next screen, your Business Manager profile is still linked to a Google app.

  • Remove the link to the Google app, or
  • Delete the Google app’s account entirely.

Step 4On the next screen, click Delete.


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