If you require that customers purchase at least a minimum amount (for example, 30 GBP) before you'll provide delivery (either at an additional cost or for free), then you can enter that amount when setting up your delivery settings. If some of your products are below this minimum order value, a customer can't buy the products on their own. In these situations, it's especially important that you set your minimum order value.
If you offer free delivery beginning at a certain order amount and charge a delivery cost for any lower amount, don't add a minimum order value in your delivery settings. Only set the minimum order value if you don't deliver orders below that amount at all.
This article explains how to add a minimum order value to your delivery settings.
How it works
Depending on your delivery service, you may require customers to spend a minimum amount on your site before you're able to deliver their products. If the minimum order value is higher than what you charge for any of the products that you submit to Merchant Center, then you'll also need to submit that minimum order value through your delivery settings.
If you require that a customer purchase a minimum quantity of a specific product in order for that product to be delivered, you must specify the value that corresponds to this minimum quantity as the minimum order value. The value that you submit for the minimum order value should be the total price for all products included in the minimum order quantity. Learn more on how to submit price for products sold in bulk and minimum order value.
Customers will view this value on your ad so that they know about delivery restrictions before going to your website. Being upfront with this information prevents you from paying for clicks from people that aren't intending to buy additional products.
Even for countries where you're not required to provide the delivery cost, you'll need to provide any minimum order value that you require.
When it shows
Customers won't necessarily see the minimum order value on every one of your ads or free product listings. To understand when customers will see your minimum order value, keep in mind the following:
- The cheapest delivery cost from the available delivery services for a product will determine whether or not a minimum order value is shown.
- Customers will only see the minimum order value when the product's price is lower than the minimum order value.
- Customers won't see the minimum order value when the product's price is equal to or greater than the minimum order value.
Instructions
For each delivery service that requires a minimum order value, add this value (for example, 30 GBP) in the delivery costs field during setup. In the delivery costs field, based on different selections – namely 'Free delivery over a specific order value' and 'No delivery below a specific order value' – you can fill in the order value conditions.
If only certain products are affected, you can apply a minimum order value to only those products with a delivery label:
- First for each product that's affected, use the delivery label
[shipping_label]attribute. - Then, when setting up your delivery settings, filter products by that delivery label.
If the minimum order value can vary by customer (depending on their membership in a programme, the time of their last order, etc.), provide the minimum order value that would allow customers to get their order delivered.
Learn more on how to submit the price attribute with minimum order value.