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About generating videos in Product Studio for Shopify

This article is intended for users of the Google & YouTube app on Shopify

Product Studio’s AI-powered video generation tool can help you turn your product images into eye-catching videos in just a few clicks. Choose the product you want to feature and select a video theme. Google’s AI-powered tool will customize the video to match your brand, enhance your images, and highlight product attributes. You can also add audio and customize the headline to promote a sales event, share your brand values, or call out what makes your product unique. It's all about telling a richer product story and helping customers make informed choices.

Learn more About generating videos in Product Studio for Merchant Center Next.

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Before you begin

Before you begin generating videos, it’s required that your brand assets such as colors, cover image, slogan, and description are set up within Shopify. Learn more about Managing your brand assets.

Note: The video generation feature is currently only available to merchants based in the US. As this feature is still experimental, the services may sometimes provide inaccurate or offensive content that doesn’t represent Google’s views. We continue to make the product better by improving the user experience, output quality, feature set, and more.

Instructions

  1. In your Shopify account, click on the Google & YouTube app on the left Sales channel menu.
  2. Click Product Studio on the top navigation bar.
  3. Choose the option that says, “Turn still images into eye-catching videos” by clicking the Get started button.
  4. Click Select to choose the product that you’d like to generate a video for.
  5. Click Add, then Confirm.
    • Note: You can also reselect your products by clicking Change product.
  6. Select which video theme you want to use, then click Next.
    • Click See more to expand your selection of available themes.
    • Hover over the video theme to play a preview of the video style.
  7. Enter a headline (optional). This will be displayed throughout the video.
  8. Select one of our pre-populated audio tracks from the dropdown menu to accompany your video (optional).
  9. Click Generate video.
    • Note: Video generation may take a few minutes.
  10. After the video has been generated, click the play button to watch your new video. You’ll then have 2 options:
    • Generate high-res video: High resolution videos are generated at 720p (1280x720). They’re best for publicly sharing on social media or your website. After you generate a high-res video, you’ll have the option to download it.
    • Download low-res video: Low-resolution videos are generated at 240p (426x240). They’re best for quickly sharing with your business or team.

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