You can show your products across multiple countries and languages.
- Once you upload a product, you can target any combination of countries within the same data source. Learn more about supported languages and currencies.
- You can select additional countries under the “Your setup” tab in which to use your product data and/or use the shipping
[shipping]
attribute to indicate which countries you’d like to target for individual products.- Note: If you set up a multi-country shipping service, it will allow you to use a single service in multiple countries, but it won’t automatically impact which countries you target or where your products show.
If you use shipping attributes on an individual product level to target multiple countries, these products will be readily available to show in these countries.
For example, let’s say you select Germany as a target country and submit your product data in German. When you configure multiple countries on your product data, this data is now also targeted to German speakers in those countries, provided you meet the country-specific policy guidelines and set up shipping and geographical targeting for these countries.
[shopping_ads_excluded_country]
attribute.Add products in additional languages
Translate your product data and landing pages to multiple languages to reach more customers.
To add products in an additional language:
In your Merchant Center account, click on the Settings & tools icon .
Select Data sources.
Under the “Product sources” tab, select Add product source.
Click on the pencil icon to select the countries where you want your product data to be shown, and then click Save.
Select the “Language” from the drop down menu.
Click Continue.
The products provided in the new data source will take effect upon the next data source upload.
Requirements
- All uploaded products must adhere to Google’s Shopping policies. If you target the same product data source across multiple countries, country-specific policies are enforced separately for each country.
- If you’re advertising with Shopping ads, your products will only show in countries you’ve selected as “target countries”. Additionally, the location targeting you set in Google Ads must match the “target countries” you select in Merchant Center in order for your product to show in these countries.
For example, to allow your products to show in countries which require shipping, make sure you've correctly configured a shipping service to cover these countries or provided the shipping attributes on a product level. Keep in mind that shipping services can cover multiple countries. Learn more about multi-country shipping.
If you don’t complete these steps, your products may not show in additional countries.
Customized product data
You may need to customize your product data under the following scenarios: