Linking Apps and services in Business Manager

Link Google Merchant Center to Business Manager

1. Under “Apps and services”, click the Add service button.
2. Select Google Merchant Center and click Next.
3. Select the accounts you want to link and click Next.
4. Click Link to Business Manager.

Benefits

• Show products from multiple Merchant Center accounts in Google Search and Maps
• Promote products from multiple Merchant Center accounts
• People with super admin access to Business Manager will have admin access to Merchant Center

New Google Ads account

1. Fill in the following fields:
   1. Google Ads account name
   2. Country
   3. Time zone
   4. Currency
2. Once completed, click Link to successfully link your new Google Ads account to your Business Manager profile.

Existing Google Ads account you manage

To link your Business Manager to an existing Google Ads account that you have admin access to, select Your account.

1. Select a Google Ads account from the list of Google Ads accounts, then click Next.
2. On the next screen, click Link to successfully link your new Google Ads account to your Business Manager profile.
   1. If you want to only link your new Google Ads account to your Merchant Center account, click Link to Merchant Center only.

Existing Google Ads account you don’t manage

To link your Merchant Center to an existing Google Ads account that you are not an admin of, select Account you don’t manage.

1. Enter the Google Ads customer ID.
2. On the next screen, click Link to send an email approval request to the Google Ads admin.
3. The Google Ads admin will need to approve the linking request in Google Ads.
4. Once the linking request is approved, your Merchant Center and Google Ads account will be connected.

Benefits

• Create ad campaigns in Merchant Center
• Run local inventory ads, Shopping campaigns, and remarketing campaigns for products listed in feed

To get started, you can also begin linking steps by selecting the "Stores" tab and clicking "Add profile".

New Google Business Profile

To link your Business Manager to a newly created Google Business Profile, select New profile and click Create Business Profile

1. Complete the steps on the following pages to complete creation and linking steps.

Existing Google Business Profile you manage

To link your Business Manager to an existing Google Business Profile that you have owner access to, select Your profile.

1. Select a store from the list of stores that shares the same brand, then click Next.
2. On the next screen, click Link to successfully link your Google Business Profile account to your Business Manager profile.

Existing Google Business Profile you don’t manage

To link your Merchant Center to a store in a Google Business Profile that you are not an owner of, select Profile you don’t manage.

1. Enter the Google email address of the Google Business Profile owner and click Next.
2. On the next screen, click Send request.
3. The Google Business Profile owner will need to approve the linking request in Google Business Profile.
4. Once the linking request is approved, your Merchant Center and Google Business Profile account will be connected.

Benefits

• Manage & show your local products in ads or free listings
• Manage Business Profile information through your Merchant Center
• Manage people’s access to your stores via Business Manager

New Google Manufacturer Center account

1. Click Go to Google Manufacturer Center in order to complete creation and linking steps.

Existing Google Manufacturer Center you manage

To link your Merchant Center to an existing Google Manufacturer Center that you have owner access to, select Your account.

1. Select an account from the list of accounts, then click Next.
2. On the next screen, click Link to successfully link your Google Manufacturer account to your Merchant Center.

Existing Google Manufacturer Center account you don’t manage

To link your Merchant Center to a Google Manufacturer Center account that you are not an admin of, select Account you don’t manage.

1. Enter the Google Manufacturer Center ID and click Next.
2. On the next screen, click Send request.
3. The Google Manufacturer Center admin will need to approve the linking request in Google Manufacturer Center.
4. Once the linking request is approved, your Merchant Center and Google Manufacturer Center account will be connected.

Benefits

• Show up to date product details to customers
• Expand your brand reach on Google

New Google Analytics property

To link your Merchant Center to a newly created Google Analytics account, select New property.

1. Click Go to Google Analytics in order to complete creation and linking steps.

Existing Google Analytics property you manage

To link your Merchant Center to your Google Analytics property that you have editor access to, select Your property.

1. Select a property from the list of Google Analytics properties, then click Next.
2. Once completed, click Link to successfully link your Google Analytics property to your Merchant Center account.

Benefits

• View conversion metrics for your property in Merchant Center
• See how your products perform with detailed conversion reports

New Google Display & Video 360 account

To link your Merchant Center to a newly created Google Display & Video 360 account, select New account.

1. Click Go to Google Display & Video 360 in order to complete creation and linking steps.

Existing Google Display & Video 360 account you manage

To link your Merchant Center to your Google Display & Video 360 account you have access to, select Your account.

1. Enter the Google Display & Video 360 customer ID and click Next.
2. On the next screen, click Send request.
3. Your Google representative will need to approve the linking request.
4. Once the linking request is approved, your Merchant Center and Google Display & Video 360 account will be connected.

Benefits

• Promote your products on YouTube using information from Merchant Center

The following steps connect your eligible YouTube channel to your Business Manager profile. If you want to connect your Merchant Center account to your YouTube channel in order to promote your products on YouTube, get started with onboarding onto the YouTube store program in YouTube Studio.

Note: You can add multiple YouTube channels to the same Business Manager profile. However, the same YouTube channel cannot be linked to multiple Business Manager profiles.

Existing YouTube channel you manage

To link your Business Manager to an existing YouTube channel that you have access to, select Your account.

1. Select a channel from the list of channels that shares the same brand, then click Next.
2. On the next screen, click Link to Business Manager to successfully link your YouTube channel to your Business Manager profile.

Benefits

• Promote your videos with your connected Google Ads account
• Show ads to people who visit your channel and get performance reports on how people interact with your channel after they view your ads