This article describes best practices to make sure your sales and promotions are approved and running before big retail events like holiday shopping or back-to-school sales.
For more information on sale price and promotions, review:
- About sale price and promotions (for Shopify users)
- How to sync sale price and promotions from Shopify to Google
Best practices to prepare for shopping events
Have a clear plan for the type of deals and promotions you want to run during the sales event
- Decide between special offers like free shipping, bundled discounts, and flash sales or set sales prices on specific products. Remember that the sale price of a product must be lower than the original price.
- Use collections in Shopify to make it easier to group specific products and apply a promotion to that group.
- Check the popular products tab to review trending categories and other insights to help inform your sales strategy.
Make sure your discounts are set up correctly in Shopify and synced to Google
- Learn how to set up manual discount codes in Shopify.
- Learn how to sync sale price and promotions from Shopify to Google
- Check the promotion status of all your active promotions in the "Discounts" tab of your Shopify admin. Review the "Status" column for each promotion. If one of your promotions is disapproved, the disapproval reason will be listed on the page. You’ll also receive an email notification with instructions for how to fix the issue.
Be ready to adjust in real-time
- Continuously track your promotion performance and adjust your strategies as needed.
- Change sales and promotion end dates if you’re running low on inventory.
- Allocate your budgets wisely as the shopping event goes on.
Year-round best practices
Make sure product titles and descriptions are accurate and up-to-date This will help your products show up for more relevant searches on Google Search, Shopping ads, and the Shopping tab. Learn more about optimizing product titles and descriptions.
Use high-quality images for your products Good product images will make your listings more appealing to potential customers. Learn about Google Product Studio, a suite of free AI-powered tools that can help you create high-quality product images and apply seasonal themes for holidays or special sales. You can access Google Product Studio from your Google & YouTube app on Shopify.
Check your account for disapproved products Disapproved products won't show on Google platforms, so it's important to resolve any issues before your sale event. You can view your disapproved products list under the Products tab in your Merchant Center account. Learn how to fix Merchant center disapprovals for product data quality violations.
Maintain approval rate Keep your promotions approval rate high throughout the year, not just during specific shopping events. Stay updated with the latest promotion policies.
Follow all Shopping ads policies Following Shopping ads policies will help ensure that your ads are compliant and that your products are eligible to show on Google Search, Shopping ads, and the Shopping tab.