To ensure a positive user experience and timely reviews for all merchants, Google imposes a quota on the number of active promotions at any given amount of time, and also a quota on the number of promotions that can be submitted in a day.
On this page
- Benefits of Promotion quota limits
- Types of Promotion quota limits
- Request a limit increase
- Best practices for managing Promotion quotas
Benefits of Promotion quota limits
- Merchant experience: Quota limits encourage merchants to focus on creating high-quality, targeted promotions that are more likely to be approved and deliver better results.
- Promotions and Deals are highly sought after by the shoppers. With this change, we are encouraging merchants to choose the best promotions that help the shoppers and bring them on to Google.
Types of Promotion quota limits
There are generally two types of promotion quota limits:
- Ingestion limits: These limits restrict the number of promotions you can submit or create within a specific timeframe, usually on a daily basis.
- Active Promotion limits: These limits cap the number of promotions that can be active concurrently in your account. The quota proactively replenishes once the active promos expire.
Request a limit increase
Merchants can contact the support team to inquire about quota overrides if needed.
Best practices for managing Promotion quotas
To make the most of your promotion quotas, consider the following recommendations:
- Avoid duplicate promotions linked to a single offer: Create promotions that can be mapped to multiple offers. If you have more than 1000 offers associated with your promotion, avoid using item ID filter for mapping and instead add the promotion ID attribute in the product feed that allows you to map more than 1000 offers to one promotion.
- Prioritize high-impact Promotions: Focus on submitting promotions that align with your business goals and are likely to resonate with your target audience.
- Optimize Promotion duration: Ensure you are setting appropriate start and end dates for your promotions. Remove stale promotions and ensure promo freshness to maximize their impact and avoid exceeding active promotion limits unnecessarily.
By adhering to these quota limits and implementing best practices, merchants can create a more effective and sustainable promotional strategy on Google.