Sale price effective date [sale_price_effective_date]

Use the sale price effective date [sale_price_effective_date] attribute to tell us how long you want a specific sale price to be shown to users.

In this article

• When to use
• Format
• Minimum requirements
• Best practices
• Examples

When to use

 Optional for each product

If you use the sale price [sale_price] attribute to indicate that a product is on sale, you can tell us how long the sale will run using the sale price effective date [sale_price_effective_date] attribute.

Format

Follow these formatting guidelines to make sure Google understands the data you submit.

Learn when and how to submit your product data in English

To format your data for Content API, go to the Content API for Shopping resource

Minimum requirements

There are no minimum requirements for this attribute. Follow the formatting guidelines or the information you submit can't be used.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Include start and end times (including time zones) along with the date. If you don’t include a time, the sale price starts at 12 AM, midnight, on the start date and ends at 11:59 PM on the end date. If you don’t include a timezone, we default to the UTC timezone.

Examples