This article details how to set up and optimize a Performance Max campaign or Shopping campaign to run your local inventory ads and monitor the performance of your local inventory.
Before you begin
- You need to have an active Performance Max or Shopping campaign in your Google Ads account to run your local inventory ads. If you don’t have one, create one in your Google Ads account.
- To set up your campaign to promote local inventory, you'll need to complete local inventory ads implementation. If you haven't done this yet, learn more about local inventory ads to get started.
- Link your Google Ads account to Merchant Center account to run local inventory ads. Learn more about how to Link a Google Ads account to Merchant Center.
Instructions
Enable local inventory ads in your campaigns
Log in to your Google Ads account and choose one of the following options:
Option 1: Performance Max campaign
- Click on the name of your existing Performance Max campaign, or create a new Performance Max campaign if you don't already have one. Learn more about creating Performance Max campaign
- If you have a Merchant Center feed linked to the Google Ads account, then select the Merchant Center account and the country for your Performance Max campaign and click Save. If a local inventory feed is set up within the Merchant Center account, local inventory ads will serve by default.
Option 2: Shopping campaign
- Click on the name of your existing Shopping campaign, or create a new Shopping campaign if you don't already have one.
- Navigate to Settings > Shopping campaign settings > Local products, check the "Turn on ads for products sold in local stores" box, and click Save.
Display your local inventory
Your products may appear in ads in a few different ways based on the type of inventory you submit to Google. You can specify which ad format you want to use for eligible inventory in your campaign.
Choose your ad format
| Online only inventory | Multichannel inventory | Local only inventory | |
| When the shopper is near your store location | Shopping ad | Local inventory ad | Local inventory ad |
| When the shopper is not near your store location | Shopping ad | Shopping ad |
Monitor local channel performance
If you promote products sold in physical store locations and a local products feed, you can view campaign or ad group level performance reports for your local shopping channel when you segment your reports by click type, channel, or channel exclusivity.
Segment by click type
When you segment your report by click type, we’ll show you data for the 2 different click types
Click types
| Name of click type | What it means |
| Shopping - Product - Online | Click on an ad where an online product was shown |
| Shopping - Product - Local | Click on an ad where a local product was shown |
Here’s how to view your performance data in Shopping campaigns:
- In Google Ads, select the campaign you’re interested in.
- From either the campaign or ad group view, click the Segment icon
.
- From the drop-down menu, select Click Type.
.You may also download a report reflecting one or several segment options after you have added them to your campaign. To do this:
- Click Download on the top right of your screen.
- Select More options.
- Under Segments, type the names of the segments you’re interested in.
- Check the boxes to include Titles and range and Summary rows.
- Click Download.
For Performance Max campaigns, use the Report Editor to build custom reports, including the “channel” column, or add the “channel” column to your listing group reporting at the asset group level.
For both Shopping and Performance Max campaigns, you can also use the “Reports” tab to build a custom report. Learn more about building custom reports
Set up filters for channel and channel exclusivity
Now that you've enabled local products in your Shopping campaign, you can set up filters or subdivide your inventory by channel and channel exclusivity.
- "Channel" segments products by online or local availability.
- "Channel exclusivity" segments products by availability in one of the channels or both.
- If you set up an inventory filter for "Channel": "Local stores" and "Channel Exclusivity": "Single-channel," your campaign will include products sold exclusively in local stores, not online.
Here’s how to segment your report by channel or channel exclusivity in Report Editor.
- In Google Ads, from either the account, or campaign, go to “Report Editor” under “Insights & Reports”.
- Click Predefined reports (formerly Dimensions). Click Predefined reports.
- From the Shopping menu, select a predefined report and add the “Channel” column.
Or, you can use the “Reports” tab to build a custom report. Learn more about building custom reports