About the shop feed specification

This feed is only used to implement the local feeds partnership programme.

The shop feed maps your shop codes to shop addresses. If you don't provide this feed, you must match the shop codes in your sales and inventory feeds to the shop codes in the retailer's Google Business Profiles. This feed must be uploaded when you add new retailers or shops to the programme.

Required field Description Type Example

Target customer ID
[target_customer_id] The Merchant ID of the retailer Integer 112339909

Required field	Description	Type	Example
Target customer ID `[target_customer_id]`	The Merchant ID of the retailer	Integer	112339909
Shop code `[store_code]`	The unique shop identifier from point of sale (POS)/inventory data provider Note: The shop code attribute is case sensitive.	String	'465278'
Shop address `[store_address]`	The postal address of the shop corresponding to the shop code	String	'1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA'

Shop code
[store_code]

The unique shop identifier from point of sale (POS)/inventory data provider

Note: The shop code attribute is case sensitive.

String

'465278'

Shop address [store_address] The postal address of the shop corresponding to the shop code String '1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA'

Optional field	Description	Type	Example
Shop name `[store_name]`	The merchant or shop name This field is recommended.	String	'Shop Mountain View'
Phone number `[phone_number]`	The shop phone number	String	Multiple formats are accepted, including international phone numbers.
Website URL `[website_url]`	The website URL for the shop or merchant	String	'http://acmestores.com/456/'
Google product category `[google_product_category]`	The business type of the shop Choose the category that best represents your business using the list of common categories.	String	'Bicycle shop'
Place ID `[place_id]`	The Google place ID of the shop location Use this field to provide a unique identifier to a shop. It doesn't need to match with a shop address.	String	'ChIJgUbEo8cfqokR5lP9_Wh_DaM'
Matching status `[matching_status]`	Output only. The matching status of POS shop and Google Business Profile shop. Note that there is up to 48 hours propagation delay for changes in Merchant Center (e.g. creation of new account, account linking) and Google Business Profile (e.g. shop address update) which may affect the matching status. In such cases, after a delay call pos.list to retrieve the updated matching status.	String	Possible values are: '`matched`': The POS shop is successfully matched with the Google Business Profile shop. '`failed`': The POS shop is not matched with the Google Business Profile shop. See matchingStatusHint for further details.
Matching status hint `[matching_status_hint]`	Output only. The hint of why the matching has failed. This is only set when matchingStatus=failed.	String	Possible values are: '`linked-store-not-found`': There aren't any Google Business Profile shops available for matching. Connect your Merchant Center account with the Google Business Profile account. Or add a new Google Business Profile shop corresponding to the POS shop. '`store-match-not-found`': The provided POS shop couldn't be matched to any of the connected Google Business Profile shops. Merchant Center account is connected correctly and shops are available on Google Business Profile, but POS shop location address does not match with Google Business Profile shops' addresses. Update POS shop address or Google Business Profile shop address to match correctly.

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About the shop feed specification

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