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Set up customised attributes to use in feed rules

If you're looking for information about setting up custom attributes to use in feed rules in Merchant Center Next, click here.

Use customised attributes to make changes and store your data before assigning the values to a product data specification attribute. This article explains how to set up customised attributes to use in your feed rules.

Before you begin

How it works

Customised attributes allow you to store a value that you may use later to populate a different attribute value. This allows you to create a secondary version of the value without changing the existing attribute.

Examples

  • You'd like to add the colour 'red' to a title [title] attribute, but you'd also like to keep 'burgundy' in the colour [color] attribute.
  • You'd like to separate one section of the product type [product_type] attribute to use in your description, but you need to retain the entire product type in the attribute.

Instructions

Step 1: Create your custom attribute
  1. Sign in to your Merchant Center account.
  2. Click Products in the navigation menu, then click Feeds.
  3. Select the feed on which you'd like to implement feed rules.
  4. Click the Rules tab at the top of the page.
  5. If you have more than one feed label connected to this feed, make sure that you select the feed label that you would like to apply the rule to.
  6. Click Create rule.
  7. At the bottom of the menu, click Create custom attribute.
  8. Enter a name for your attribute, and click OK.
  9. Use feed rules to populate and modify your customised attribute.
Step 2: Use your custom attribute

Once you've created and saved your customised attribute, you can now use it to populate or modify other attributes. To do this, set up a new feed rule on the product data specification attribute of your choice. You can reference custom attributes in any rule condition or within any feed rule operation.

Note: You'll find the new customised attribute in the Processed attributes section. All customised attributes are marked with a '*'.

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