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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

How to fix: Suspended Business Profile

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Reasons why the issue is happening

One or more store code in your local inventory data is referencing a Business Profile that has been identified as suspended.

How to fix the issue

Step 1Review the guidelines to represent your business on Google.

Step 2Request a Business Profile reinstatement.

Step 3Reupload your inventory data to the Merchant Center using your chosen upload method.

Next steps

Check if you’ve fixed the issue by making sure it’s no longer listed on the processing report.

Note: It can take up to 24 hours to sync your business locations into your Merchant Center account, so we recommend that you upload your inventory data 24 hours after linking accounts, or after a store code is updated in your Business Profile.

Still having trouble?

If you’re still encountering issues after 24 hours, and you had location auto-linking done on your Ads account, make sure that any listings added after the auto-linking date have synced to your Ads account.

You can also try the following troubleshooting steps:

  • Change the store code in the local inventory feed to the previously added store code.
  • Use another active business profile.
  • Contact the Google Business Profile team via the contact us form to resolve the issue.

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