Vehicle ads
Vehicle ads are a performance-focused, lower funnel ad format that allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google. This format shows customers an image of the vehicle with important information such as make, model, price, mileage and advertiser name. Showing the inventory of available vehicles enriches the customer's purchase experience and provides more qualified leads for auto advertisers.
Get started
- Vehicle ads overview
- Vehicle ads activation
- Enable vehicle ads in your Performance Max campaigns
- Vehicle ads policies (beta)
- Prerequisites for Vehicle ads in the EEA and the UK
- Vehicle ads image guidelines
- About the Vehicle ads partnership programme
- About the Vehicle Feed Service Provider program (for dealers)
- About the Vehicle Feed Service Provider program (for providers)