Upcoming February update to the Personalized Ads policy

The platforms program policies will change in February 2024. Google will update its personalized ads policy to introduce new limitations on personalized ads relating to consumer financial products and services. Specifically, Google’s "Credit in personalized ads" policy will be expanded to cover "Consumer finance in personalized ads."

For more information, review the change log on the Advertising Policies help center.

(Posted on 28 November 2023)

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