Key-values let you customize the creative settings of a Rich Media ad running on your site without having to contact the advertiser. You can use key-values to dynamically change the look or functionality of a creative. There are many reasons to customize an ad's creative settings, such as setting different properties for a single creative so that it serves in one position on your home page and in another position on other site pages.
Once you insert key-value pairs into ad tags, you can use a preview URL to view how creatives will be served with your overrides applied to them. (See also Customize settings in ad tags.)
The table below describes valid key-value pairs that you can use to override creative settings for a rich media ad when you traffic it. When you insert key-value pairs in ad tags, you must use the format key=value.
| Key-value | Description |
|---|---|
ad_container_id=value |
Lets you specify the <div> that the rich media unit is served in. The <div> would otherwise be in a different location on the publisher page from where a Campaign Manager 360 tag is served. |
breakoutiframe=false |
Tells a rich media ad not to attempt to break out of the iframe. This is useful when the ad is running, for example, on a site that is contained entirely in an iframe. |
breakoutiframe=true |
Makes banner creatives break out of iframes like expanding and interstitial creatives. |
mtfIFPath=path of the DARTIFrame.html file in the publisher's web server |
Path must start and end with / character. |
mtfDuration=value |
Lets you specify the amount of time during a visit, in seconds, that the interstitial creative runs in a web page. Uses auto, none, or positive integer. Note: You can only override this creative setting for interstitial creatives. |
mtfLeft=value |
Lets you specify the distance of the interstitial ad, in pixels or as a percentage, from the left edge of a web page in a browser window. Uses values from -1500 to 1500 as px, pct, or pxc.
|
mtfTop=value |
Lets you specify the distance of an interstitial ad, in pixels or as a percentage, from the top edge of a web page in a browser window. Uses values from -1500 to 1500 as px, pct, or pxc.
|
Example of overriding creative settings with key-values: A Campaign Manager 360 trafficker has specified the following creative settings for a rich media ad:
- the ad is positioned 50 pixels from the top edge of the page
- the ad is positioned 50 pixels from the left edge of the page
- the ad runs for 20 seconds
- the Java applets are displayed.
Based on these creative settings, you obtain an ad tag for the ad that looks like this:
http://ad.doubleclick.net/adi/N270.maheshdfasite/B3140338.2;dcopt=1_ist;sz=0x0;ord=[timestamp]?
After you obtain the ad tag you decide that you want to override the Campaign Manager 360 trafficker's creative settings so that:
- the ad is positioned to be 60 pixels from the top edge of the web page
- the ad is positioned to be 10 percent from the left edge of the web page
- the ad runs for 30 seconds
- the Java applets are hidden.
To do this, override the creative settings in the ad tag like this:
http://ad.doubleclick.net/adi/N270.maheshdfasite/B3140338.2;dcopt=1_ist;mtfTop=60;mtfLeft=10pct;mtfDuration=30;hideApplets=true;sz=0x0;ord=[timestamp]?
| Key-value | Description |
|---|---|
mtfRenderFloatInplace=true/false |
Positions an ad relative to the ad container specified in a tag. Default is false. If it's set to true, the ad's div appends to its container div, not to the page, and calculation of the ad's position starts at the top-left corner of the container. This only applies to interstitial formats. |
Example
http://ad.doubleclick.net/parkaypreview?creativeid=1234567siteurl=http://msn.commtfTop=300;mtfLeft=250;mtfImp=http://espn.com;mtfDuration=20;mtfIFPath=/doubleclick/
Reserved key-values
There are several parameters that are reserved and can't be used as either custom creative parameters or additional key-values if a placement has any rich media creatives:
snsidaidbuycidpidrvadvexit_suffixgeoclickNimMobileAdSdkswiffy_url