| Data type | Description | Example |
|---|---|---|
| Accurate geographic type | Geographic value from the Google Ads API (AdWords API) Use case: Target banner content to one or more geographic location types |
US See also Approved geo formats. |
| Asset URL |
A fully qualified URL beginning with http:// or https:// for use with hosted PNG files Host HTML, JS, and CSS files on Asset Library. |
https://s0.2mdn.net/creatives/assets/image.png |
| Asset Library path | A non-video asset hosted in the Assets tab in Studio. | DRM_Asset:yourfolder/where you host your assets/assetimage-1.jpg |
| Asset Library directory path | A folder of assets hosted in the Assets tab in Studio. Use case: Point to an entire folder of assets for use in your creative. |
DRM_Asset:yourfolder/where you host your assets/ |
| Asset Library video file path | Path to a video asset hosted in the Assets tab in Studio. | DRM_Asset:yourfolder/where you host your assets/assetvideo.mp4 |
| Boolean | Boolean value (TRUE/FALSE) Use case: Determine if a row of content should be used by default. |
TRUE |
| Country code | Two-character country code, following ISO 3166-1 alpha-2 standard Use case: Target banner content to a specific country or list of countries. |
US See also Approved geo formats. |
| Creative dimension | Filters the feed by creative size. Use case: Used when the feed has assets (for example images) that are specific to the creative size. |
300x250, 728x90 |
| Custom value | Custom key-value pair as set up in Campaign Manager 360 at the placement level. Use case: Use a custom key-value pair to retrieve data such as third-party segmentation data or other custom values that determine what content is valid. |
make=Acura |
| DV360 line item ID |
One or more line item ID numbers from Display & Video 360. Use case: Target content based on the Display & Video 360 line item targeting. |
012345678 |
| CM/DV360 audience ID |
The ID of an audience list in an associated Campaign Manager 360 or Display & Video 360 advertiser. Use case: Target creative content based on the audience list. Learn more |
012345678 |
| CM Ad ID | Ad ID as defined by Campaign Manager 360 Use case: Target content based on the ad ID. |
01234567 |
| CM advertiser ID | Advertiser ID as defined by Campaign Manager 360 Use case: Target content based on the advertiser. |
01234567 |
| CM campaign ID | Campaign ID as defined by Campaign Manager 360 Use case: Target content based on the campaign. |
01234567 |
| CM creative ID | Creative ID as defined by Campaign Manager 360 Use case: Target content based on the creative. |
01234567 |
| CM dynamic targeting key |
Unique, friendly labels used for targeting Campaign Manager 360 IDs such as site placement IDs. Created at the advertiser level in Campaign Manager 360 and assigned to ads, creatives, and placements. At serving time, Campaign Manager 360 dynamic targeting keys are replaced with their corresponding unique ID in Campaign Manager 360. Set up dynamic targeting keys (Campaign Manager 360 sign in required) Use case: Use targeting keys to save time and avoid errors when you use numeric Campaign Manager 360 IDs (such as placement IDs) in your feeds. |
suv, sedan |
| Custom CM ad tag parameter | Parameter entered in Campaign Manager 360 or as a kw=value in the ad tag (previously called Campaign Manager 360 keyword) Use case: Pass a custom value from the placement level in Campaign Manager 360 |
kw=sports |
| CM placement ID | Placement ID as defined by Campaign Manager 360 Use case: Target content based on the placement. |
01234567 |
| CM site ID | Site ID as defined by Campaign Manager 360 Use case: Target content based on the site. |
01234567 |
| DateTime | Date relative to Coordinated Universal Time (UTC). Time is optional. Use case: Set start and end dates during which content is valid. |
12-30-2011 19:39 See also Approved date and time formats |
| Decimal number | Numerical values in a creative with decimals (not whole) Use case: Transmit precise numeric data to the creative such as percentages or currency values. |
652.32 |
| Exit URL | A fully qualified URL beginning with http:// or https:// Use case: Store the exit URL in your feed so it can change dynamically based on content selections. |
https://google.com |
| Image URL | Image hosted at a specific URL that Studio re-hosts on Google servers for ad serving Note: The plus (+) character can't be used in image URLs, and "//" can only appear at the beginning of a URL, as part of the HTTP protocol. For example, https://example.com is OK, but https://example.com//image.jpg will not work.Use case: Can host dynamic images on a staging server during development and keep staging server URLs in the final feed. |
https://server.com/image.jpg |
| List of values | One or more values Use case: Use to match values in dependent selection or constant matching. |
|
| Metro code | Equivalent to Nielsen DMA® regions Use case: Target banner content to a specific metro code or list of metro codes. |
See also Approved geo formats |
| Postal code | ZIP code Use case: Target banner content to a specific postal code or list of postal codes. |
See also Approved geo formats |
| Remarketing value | Remarketing value passed by a Floodlight tag |
1234567 |
| Text | Simple text values in a creative Use case: Dynamically populate text values in a creative such as headline copy, clickthrough URLs, and flags that can be used in conditional logic. |
This is text. |
| Third-party served URL | Impression pixels, URLs constructed on the fly, videos |
https://somepixel.com |
| Whole number | Numerical values in a creative Use case: Transmit numeric data to the creative such as animation coordinates or timing. |
5234 |
Supported data types for dynamic creative feeds
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