Before you can create a Microsoft Shopping campaign in the new Search Ads 360, you should:
- Link your Google Merchant Center account with the new Search Ads 360.
- Link your Microsoft Merchant Center store with the new Search Ads 360.
- Make sure that the product feeds in your Google Merchant Center account and Microsoft Merchant Center store contain the same set of products. We recommend using the same inventory feed for both.
Microsoft Shopping campaigns can target users in countries around the world. However, your Google Merchant Center inventory feed must use a feed label to specify the two-letter country code of the country targeted by the feed.
Feed label replaced the "Country of sale" settings in Google Merchant Center feeds.
- Shopping campaigns created in Search Ads 360: Use a feed label that specifies the target country for any new campaigns you create. Feed label helps Search Ads 360 to target your ads to the target country.
- Shopping campaigns created in Google Ads and synced to Search Ads 360: Product-level reporting isn't available for Google Merchant Center feeds with a blank feed label or a feed label containing anything other than a two-letter country code. Learn how to Use feed labels to advertise products from specific feeds.
Create a Microsoft Shopping campaign
- Sign in to your Search Ads 360 experience.
- Navigate to a Microsoft Advertising client account.
- In the page menu, click Campaigns.
- Click the plus button
.
- In "Select a campaign type", click Shopping.
- Select a Microsoft Merchant Center store.
- Select the country where the products in your feed are sold.
- Select Standard Shopping campaign, and click Continue.
- Enter settings for your Microsoft Shopping campaign.
Include local inventory in a Microsoft Shopping campaign
Local inventory ads allow you to advertise products that are available in nearby stores when a customer searches for items.
When you’ve uploaded inventory information in your Microsoft Merchant Center account, you can configure your Microsoft Shopping campaigns to display ads for your in-store products.
- If you haven’t already done so, Set up and add your Microsoft Merchant Center store to Search Ads 360 that you use to advertise your online products.
- Set up local product feeds in the Microsoft Merchant Center account that is linked to your Search Ads 360 account.
- Navigate to Shopping campaign.
- On the top right corner, above the “Performance graph”, click Campaign settings.
- On the left panel, select Settings.
- Under “Shopping campaign settings”, select the dropdown next to “Additional settings”.
- Select the dropdown next to “Local products”.
- Select the check box next to “Enable ads for products sold in local stores”.
- (Optional) Create a custom filter to display ads for in-store products:
- Select the dropdown next to “Inventory filter”.
- Select Filter:Advertise only products that match all of your requirements.
- Click the dropdown next to “Select product attribute”, and click Channel.
- In the “Enter value” box, click Local stores.
- (Optional) Include products that are available only in a single channel.
- Select the dropdown next to “Inventory filter”.
- Select Filter: Advertise only products that match all of your requirements.
- Click the dropdown next to “Select product attribute”, and click Channel exclusivity.
- In the “Enter value” box, click Single-channel.
- Set the other Shopping campaign settings.
- Click Save.
Create an ad group in a Microsoft Shopping campaign
When you first create a shopping campaign, Search Ads 360 guides you to create an ad group in the campaign creation workflow. The ad group automatically contains one product group and one ad.
- Start creating a Microsoft Shopping campaign.
- On the “Set up ad groups” page, enter the settings for the Microsoft Advertising ad group and click Save and Continue. Search Ads 360 creates an “All products” product group.