Create an ad group in a Microsoft Shopping campaign

If you have a large product inventory, you can also create additional ad groups to make it easier to organize product groups.

If a product is in more than one ad group within the same campaign, the advertising platform uses the bid for the ad group that contains the highest bid for the product.

Create a standard ad group in a Microsoft Shopping campaign

1. Sign in to your Search Ads 360 experience.
2. NNavigate to a Microsoft Advertising client account.
3. In the page menu, click Ad groups.
4. Click the plus button .
5. Select Standard. 
6. Select a campaign. 
7. On the “Set up ad groups” page, enter the settings for the Microsoft Advertising ad group.
8. Click Save and Continue.

Search Ads 360 creates an “All products” product group.

Related links

• About ad group settings in a Microsoft Advertising shopping campaign