Set user permissions by assigning roles

In this article, you'll learn about the campaign, user, or billing management access a user role gets in the new Search Ads 360.

When you invite someone to a manager or sub-manager account, you'll need to assign a user role. Admins decide what features a user can access and what tasks they can perform by assigning a user role.

You can assign a user to one of the following roles:

  • Admin
  • Admin without billing
  • Standard without billing
  • Read-only without billing
  • Billing only
  • Email-only without billing

Read about how you can grant or remove access to your Search Ads 360 account.

Permissions

Note: You need either manager or sub-manager access with read-only permissions to generate OAuth credentials. The level of access indicates which customer ID you will be required to use for the customer login ID field.

For example, if you have access to several sub-manager accounts, you'll need to use a customer ID for each sub-manager account.

The table below includes the management permissions of each user role in the new Search Ads 360.

 

Campaign management

 

Admin

Admin without billing

Standard without billing

Read-only without billing

 

Billing

Email-only without billing

Can see campaigns and use planning tools

   

Can edit campaigns

 

 

 

Can see reports

 

Can edit reports

 

 

 

User management

 

Admin

Admin without billing

Standard without billing

Read-only without billing

 

Billing

Email-only without billing

Can see users, managers, and product links

 

 

Can edit users, managers, and product links

   

 

 

 

Billing management

 

Admin

Admin without billing

Standard without billing

Read-only without billing

 

Billing

Email-only without billing

Can see billing information

     

 

Can edit billing information

     

 

Special permissions required

  • Admins with billing can invite, remove, and edit access to all user roles.
  • Admins without billing can remove and edit access to any role except an Admin or Billing.
  • Admins, Standard, and Read-only without billing can only invite or remove Email-only without billing.
Note: Email-only without billing contacts can't sign in to the new Search Ads 360. To see a report, click the link found in the email. Permissions for this user role are not editable.

The Search Ads 360 support team can't update your access if you don't have greater access permissions.

For example, support can’t update your access:

  • From “Standard without billing” to “Admin” in the new Search Ads 360, or
  • From “Advertiser user” to “Agency manager” in the previous Search Ads 360

Please contact the Administrator, or Agency manager within your organization, or the Account Manager assigned to your organization.

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