Asset groups: Definition

An asset group is a set of creatives that will be used to create an ad depending on the channel it’s being served on. It's a best practice to organize asset groups like you organize your ad groups, by a common theme. For example, you might try separating asset groups by the different products or service types you offer.

You can create one asset group when you build your campaign and add additional asset groups to already created campaigns. Google will automatically assemble the assets in an asset group into all applicable ad formats for your goal and show the most relevant creative for your campaign. The more assets you provide, the more ad formats the system can create and the more inventory your ad can appear on.

Learn more about how asset groups work.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Google apps
Main menu
11430639859488121613
true
Search Help Center
true
true
true
true
true
5055977
false
false