The % engaged sessions column is the percentage of sessions where users were engaged (engaged sessions / all sessions (engaged + unengaged). This means that users were active for a certain amount of time (default is 10 seconds). The % engaged sessions metric is the inverse of Bounce rate. Learn more
This column is available after you link your Search Ads 360 sub-manager account to a Google Analytics 4 property.
Google Analytics 4 measures the percentage of engaged sessions. An engaged session is a user visit that lasts 10 seconds or longer, or a visit with 1 or more conversion events or 2 or more page views. If a user doesn't have an engaged session (that is, they don't meet any of the criteria for an engaged session), then Google Analytics 4 counts the session as a bounce.
You can view a pre-defined report, or create a custom report, and add the GA4 % engaged sessions column to your report.Add this column to your report
Select one of the following options to add this column to a report:
- Add this column to an existing report.
- Add this column from a custom conversion column or custom formula column.
You will see the added metrics column in the report table. You may need to scroll horizontally to display the added column.