It's important for your website to work well on mobile devices, so if you haven't yet invested in making your website mobile-friendly, it's time to do so. Google Ads research shows just a few reasons why your mobile presence may be critical to your business:
- Mobile-friendly sites show up higher in search results
- Mobile searches make up more than half of searches on Google.com
- For many advertisers, the majority of traffic comes from people on their mobile phones
- If your site isn't mobile-friendly, visitors are 5 times more likely to leave
Is your site mobile-friendly?
Picture yourself as a potential customer and open your website on your phone. How fast does your website load? How easy is it to find what you're looking for?
When someone visits your website on mobile, they'll expect answers right away. They'll want to quickly learn about your business and decide whether they're interested. Their experience on your website will heavily influence their impression of your business and the likelihood that they'll become a customer.
Designing your website for mobile means focusing on simple, clear navigation that connects people to what they're looking for. That means you may want to consider:
- Does your site load quickly?
- Is it easy to navigate?
- Is it easy to take action?
Learn how to create a mobile-friendly site: