In campaigns that are managed by a Google Ads bid strategy, you can stop replacing Google Ads conversion data with Search Ads 360 conversion data.
If you stop sharing Search Ads 360 conversion data with Google Ads, Google Ads auction-time bidding system doesn’t receive any new Search Ads 360 conversion data.
Any existing Search Ads 360 conversion data that was previously shared with Google Ads remains in the “Client account conversions” column. From the day conversion sharing is turned off Search Ads 360 bid strategies don’t include Google Ads auction-time bidding.
In Google Ads campaigns, the automated bidding system begins to use the conversion data from the Google Ads conversion account. In campaign settings, the Google Ads account-level setting automatically selected.
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- From the page menu on the left, click Campaigns.
- Click the name of the campaign you want.
- From the page menu on the left, click Settings.
- Click Conversion goals to expand the section. If you don't see "Conversions", click Additional settings.
- Select Google Ads.
- Select Use account goal settings.
- Click Save.